L7 COLLECTION

EARTHLY PEOPLE VOL.1

I believe fashion reflects time and recently its a direct reflection of what society is going through. Men have come to understand their own individual style and fashion has become more inclusive in considering people who are conservative, plus size among other groups that were neglected. Very clean earthly colours and shades are popular, Black and White, Grey, Blue Navy and Marble Green.

EARTHLY PEOPLE VOL.2

DISCO COLLECTION

This collection ups the ante on colour & graphic print without losing the sophistication and tailored, masculine silhouettes that the brand is celebrated for. Expect colourful blazers, pants, & shirts featuring a bold Kenyan fabric that was sourced on one of the founder’s business trips to Nairobi.

Each piece in this collection is infused with elements that are inspired by what’s taking place in the global climate.

Of what inspired the look and feel for this collection, Clinton says: “Having conceived this collection during the lockdown, I wanted to incorporate bright colors to represent a shift away from the doom and gloom towards a promise of better and brighter days to come.”

“I also felt that it was important for me to use multiple African fabrics in this collection as an homage to the continent,” he adds.

WILD DREAMS

This collection was conceived by a wild dream..
and that we shouldn’t only see the negative side of a what we call nightmares.

We mirrored back some of our fabric choices from our previous collection, still preserving the need for vegan fabrics and minimalism.